iphone – ibrand

Iproduct paordy

Thanks, experience curve.

iphone – it’s all been said.

I love this parody, and I’m sure the folk at Apple do too. It rams home just how strong the link is between great user experience, and loyalty. Maybe we should poke fun at these fabulously loyal icustomers. Or maybe we should wish that we had created companies that delivered such finely tuned UX to a well defined, affluent market segment with such success.

Don’t say “i could do have done that” — because you didn’t.

I have never bought an apple product for myself. I’ve bought them for staff and I’ve bought them for family. But never for me. And all the people I buy them for seem to spend a lot of their time cursing the product and battling to make it do what they want. But not caring that they are battling.

I appear not to be part of apple’s target segment. But I wish I was. They seem to happy.

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