Sort by medium vs sort by genre

Does anyone know of any research about this:

Theory: people sometimes (often?) choose web activities by medium, rather than by content type.

So as well as saying “I want news” people sometimes say “I want photos” or “I want video” or ” I want blogs”. So aggregating lots of examples of the same medium can be more effective that addressing one genre of content with several media mixed together.

Consider:

Vs. a site like BBC news which mixes video in with copy. (Except they’ve also got a video and audio section, I note).

Is this obvious? Does anyone have any additional evidence?

Webcakes: bribe a blogger

I went to 27dinner last night in Cape Town, set up by Dave Duarte. They had cakes with amusing, web-related icing on top. Just like Stormhoek, the idea is that if you give a blogger a freebie to blog about, you’ll go far.

Works for me!

Amatomu and Open Source cakes

Well done Charly’s Bakery and well done 27 Dinner.

If you are in South Africa, check out the next 27 dinner. You’ll see quite a cross section of Web folk there, talking everything from complete sense to utter nonsense. Take business cards and whiten your teeth before you go.

EVERYONE is impatient with a bad user experience

This from my friend Nick Bowmast at Flow…

The British have a reputation for patience, politely queuing for hours for the latest Playstation or the Kate Moss collection at Top Shop. But this patience does not extend to online activities, according to the results of a new survey.

According to results published by GBC on behalf of client PacketExchange, 70 per cent of British surfers would give a site less than 10 seconds to load before starting to search for an alternative, behaviour that is not mirrored offline.

In contrast to the virtual world, the nation of queuers were more than happy to wait up to 15 minutes in a nightclub or post office queue. Slow web pages weren’t the only pet peeve of the internet shopper, with poor web design (50.4 per cent) and crashing websites (52 per cent) [cited] as other annoying traits of their online experience.

Survey respondents didn’t just give up at the browsing stage. More than 70 per cent said that they had given up on a purchase at the checkout due to slow-loading pages. The results suggest that efficient service has more impact than brand or content when it comes to actually completing a sale online.

Full article here: http://www.nmk.co.uk/article/2007/05/30/count-of-ten

Blogosphere growth figures stall. I might survive after all!

Thanks to Leisa Reicheld for an onslaught of fascinating links this week.

I was complaining recently that I couldn’t cope with the sheer quantity of conversations that the network lifestyle was expecting me to have. Seems I’m not completely alone. This posting sums up some interesting information about the “stalling” growth of the blogosphere and the things that people really find the time and energy to do online.

The blogosphere is not growing much any more. A finite number of people really have time to run an active blog. Because it’s hard work having too many conversations. 20% of us are using social networking sites. 13% of us are actively posting stuff. And 52% of us are not participating at all in this hoo-ha!

Amatomu: acting local

I’ve just joined Amatomu. Their motto: “The South African blogosphere, sorted.”

Look down my sidebar and you’ll see the little link.

Localness is all the rage. Even though we revel in the huge, all-encompassingness of the Internet, there are still plenty of times when we want a smaller, closer space to play in.

Amatomu was received with joy and sighs of “about time” from the South African blogging community when it launched earlier this year. There are probably many other communities waiting for a smaller space to call their own.

Google/yahoo groups  are nice, but it’s even better to have something with an “official” feeling to really make you feel like you’re part of something important.

The stormhoek guide to successful wine blogging

The guide I referred to in ysterday’s post is here in their archive.

It’s very short, funny and easy to read. Give it two minutes.

For example:

15. It might go terribly wrong, but that might actually be a good thing. So people read your blog, tried your wine and hated it. And now Google and Yahoo are awash with people laughing at you. Yeah, there’s always that risk. The upside is, they probably slammed you for a reason. Look on the bright side. At least now you know the truth, so you can move on to better things. Beats spending the next 5-10 years of your life flogging a dead horse.

Get free wine now

I bumped into a chap called Chris Rawlinson who is one of the guys who runs runs the www.stormhoek.com site.

Stormhoek is a winery down here in the Western Cape that is taking the world by storm. And all its marketing has been done by blogging. Nothing else. It’s now stocked in major UK and US supermarkets and is a smash hit. The supermarkets called Stormhoek to make deals because people kept asking them for the wine! Stormhoek operates about 10 vineyards because the demand is so high.

The best South African wine for the money

The technique: They offered a prize of a free bottle of wine to the first 100 people who posted a comment on the blog, and who agreed to write a blog posting about the wine when they received it. Since the blog was quite new, it was the most active members of the blogosphere who found the offer and took him up on it. And from there, the power of the network allowed them to reach a very broad market.

They have won fabulous prizes and accolades already. It’s old news, really. (Chris tells me they’ve even done a guidebook to exactly how to run a successful blog marketing campaign if you rummage around).

But the point is this:

They are running another promo now and you can get free wine (well actually a free Tesco’s voucher).

Go to Tesco. Buy a bottle of Stormhoek win (optional). Take a photo of yourself holding it in Tesco. Send in the pic to Stormhoek. Voila! The first 500 people to do it get a £5.00 voucher.

I would advise them to spend it on Stormhoek. It’s excellent wine. But it’s not just the wine, it’s the principle.