Destructive excuses

Here are four excuses I’ve heard recently. Not delivered in these exact words or course. I’ve summarised them to save us all time.

I’m too busy coding to work out whether people will want the product I am trying to deliver.

I’m too busy fighting fires to make sure we have a reliable process and happy staff.

I’m too busy thinking up new features to focus on what people really need.

I’m too busy trying to push the product to think about how to make people choose to buy it.

These are the underlying thought and behavior patterns behind some very expensive mistakes.

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