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April 2011

Apr
25
2011

Launch and learn – don’t crash and burn

“Launch and learn” is a great way to tune innovative, digital products to customer needs. But at worst, I’ve seen “launch and learn” used as an excuse for lazy, dysfunctional teams to launch ill-thought-out products that don’t provide customer value. And then listen in all the wrong ways.

Digital teams can behave in strange ways. [...]