Customer satisfaction: the lead metric (2)

In an earlier post I pondered meaningful approaches to measuring customer satisfaction. I’ve bumped into a couple of items about measurement which I enjoyed. Nothing conclusive yet. Hilarious article by Joel Spolsky about how management consultants get big businesses to pay money for nothing, because they persuade those businesses to pay attention to the wrong …

Customer satisfaction: the lead metric

I ended up in a discussion with someone working for a mobile phone operator the other week. They were talking about performance metrics: “We’re measuring ARPU (average revenue per user), signups and leavers,” he told me. “Oh – and customer satisfaction. But we don’t really worry about that much. And anyway it’s very hard to …

World *usability* day

Jared Spool put his finger on (or close to) something that was bothering me. “Usability” doesn’t improve the world. In fact, it doesn’t change a thing. […] It’s the practice of design where the change comes from. I must say, I have a problem with where the word “usability” has ended up. Usability practitioners have …

Interaction design is not an island

Recently, someone called me up from a large media corportion asking for a training course in website interaction design. They told me they wanted to know what to put above the fold, and how to make a good navbar. They said they could use this best practice knowledge to win battles with editorial and marketing …