The Guardian’s Charlie Brooker captures user-experience rage with hilarious accuracy in his guardian column for March 5 2007:
My new mobile phone is lumbered with a bewildering array of unnecessary features aimed at idiots.
‘When you dial a number, you have a choice of seeing said number in a gigantic, ghastly typeface, or watching it moronically scribbled on parchment by an animated quill. I can’t find an option to see it in small, uniform numbers. The whole thing is the visual equivalent of a moronic clip-art jumble sale poster designed in the dark by a myopic divorcee experiencing a freak biorhythmic high. Worst of all, it seems to have an unmarked omnipresent shortcut to Orange’s internet service, which means that whether you are confused by the menu, or the typeface, or the user- confounding buttons, you are never more than one click away from accidentally plunging into an overpriced galaxy of idiocy, which, rather than politely restricting itself to news headlines and train timetables, thunders “BUFF OR ROUGH? GET VOTING!” and starts hurling cameraphone snaps of “babes and hunks” in their underwear at you, presumably because some pin-brained coven of marketing gonks discovered the average Orange internet user was teenage and incredibly stupid, so they set about mercilessly tailoring all their “content” toward priapic halfwits, thereby assuring no one outside this slim demographic will ever use their gaudy, insulting service ever again. And then they probably reached across the table and high-fived each other for skilfully delivering “targeted content” or something, even though what they should really have done, if there was any justice in the world, is smash the desk to pieces, select the longest wooden splinters they could find, then drive them firmly into their imbecilic, atrophied, world-wrecking rodent brains.’