We often see marketing teams asking for heaps of information during signup. “How did you hear about us?” “What is your title?” (I’ve seen a title list that included not just Mr, Mrs and Ms, but His Royal Highness and Admiral. I kid you not.)
I appreciate that marketers want to know these things to help them in their jobs. But adding fields will cost you users. So here’s a handy guide to deciding which fields you need to get rid of…
