About the blogger

Hi. I’m Phil Barrett.

Pictures of Phil Barrett

I ‘m a director of Flow Interactive, a user experience design, research and strategy consultancy based in London.

I run Flow’s South Africa office in Cape Town. We deal with all kinds of user experience projects, from researching emerging markets to interaction design for global software projects.

During the ’90s I designed I developed websites and managed production teams for TV Guide in the US, and for the BBC and lastminute.com in the UK. But I tended to be disappointed by the results, until I cottoned on to the idea that you need to involve your target users in the design process.

I’ve been consulting in user experience since 1999, when I joined Flow. I’ve designed all sorts of user experiences and worked with hundreds of users in the process. I’ve worked with plenty of different client organisations too – including Vodafone, Standard Life and The BBC.

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