Whitney Hess has written a really good post on Mashable which summarises ten major misconceptions that organisations often have about user experience.
I don’t usually post straight pointers to other people’s work, but this one is a beauty.
The 10 things user experience design is NOTâ€¦
1. â€¦user interface design
2. â€¦a step in the process
3. â€¦about technology
4. â€¦just about usability
5. â€¦just about the user
8. â€¦the role of one person or department
9. â€¦a single discipline
10. â€¦a choice
Organisations and teams that understand this will stand a much better chance of generating a good user experience, happy customers, and a profit. Here’s the full post…