Ten things user experience design is NOT

Whitney Hess has written a really good post on Mashable which summarises ten major misconceptions that organisations often have about user experience.

I don’t usually post straight pointers to other people’s work, but this one is a beauty.

The 10 things user experience design is NOT…

1. …user interface design
2. …a step in the process
3. …about technology
4. …just about usability
5. …just about the user
6. …expensive
7. …easy
8. …the role of one person or department
9. …a single discipline
10. …a choice

Organisations and teams that understand this will stand a much better chance of generating a good user experience, happy customers, and a profit. Here’s the full post…

2 thoughts on “Ten things user experience design is NOT

  • January 16, 2009 at 10:23 am

    That is a really great article. The point that stood out for me was a quote under no.9, which stated: “We don’t have a set of best practices that we can robotically implement, nor do we have all of the answers. Our greatest skill is that we know how to listen.”

  • February 16, 2009 at 11:01 am

    “1. …user interface design”

    I’m really pleased you said this. To this day I encounter designers who insist that creating two dimensional ‘pretty pictures’ is user experience design.

    Collaboration is the only way to facilitate good user experiences.

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