Whitney Hess has written a really good post on Mashable which summarises ten major misconceptions that organisations often have about user experience.
I don’t usually post straight pointers to other people’s work, but this one is a beauty.
The 10 things user experience design is NOT…
1. …user interface design
2. …a step in the process
3. …about technology
4. …just about usability
5. …just about the user
6. …expensive
7. …easy
8. …the role of one person or department
9. …a single discipline
10. …a choice
Organisations and teams that understand this will stand a much better chance of generating a good user experience, happy customers, and a profit. Here’s the full post…