Work around your own irrationality and be better designer

We’re irrational. People like Dan Ariely and Daniel Gilbert have convinced us of that. Irrationality affects us in our roles as entrepreneurs, product managers, designers and developers. And it affects our colleagues too It can lead us to make make poor business decisions and deliver failed user experiences.

I did this talk for a meeting of the SA UX forum. It looks at three patterns of irrationality: loss aversion, the Ikea effect and the identifiable victim effect, and how to work around them to get the best from yourself and your team.

One thought on “Work around your own irrationality and be better designer

  • February 23, 2012 at 7:41 am

    Nice slideshow.

    I have been involved in projects where all of the above have played a role – sometimes all three at the same time. I have certainly been guilty of at least two, and have learned that there is a better way.

    I think that the background of the person leading a project can be a pretty good indication of which of the three will play the most prominent role.

    In my experience, especially where projects are lead by people who are developers in their dear hearts, that the IKEA effect is very pronounced. One needs to step in as soon as possible and gather user feedback. No matter how optimistic your development team is that they can produce a fully functional prototype in no time at all, sketchy prototypes (paper, Balsamiq, Axure, whatever..) remain a great deal quicker, more discardable and more valuable for that very early feedback. Test fast, fail cheap – and overcome the IKEA effect.

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